Pantone’s Color of the Year: Viva Magenta

Every year designers await the announcement of Pantone’s® Color of the Year. This year they announced that the color of 2023 will be Viva Magenta! So what does this mean? Why is this exciting?

Pantone® has been considered the “global color authority” for decades. In 1963 they introduced their PANTONE MATCHING SYSTEM®, a tool that has standardized color selection helping people to identify, match, and standardize colors across a variety of fields, most commonly graphic design

The Pantone Color Institute, a division of Pantone®, has a team of color experts that study color trends and “unites the science and emotion of color”(Unknown, About Pantone Color Institute) to offer color insights and solutions to clients. The Pantone Color Institute team then uses its extensive knowledge of trends to select a color every year that will reflect the latest trends. That color is then used as a theme across the design realm for the next year. They have been choosing a color every year for 23 years!

All of the Pantone Color of the Year colors.

This year, Pantone®’s Color of the Year is Viva Magenta! They chose this color because it is, “an unconventional shade for an unconventional time”(Karimi, Pantone’s 2023 color of the year revealed – and it’s unexpectedly bright). They went on to say that Viva Magenta is “brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy.”

We spoke with our resident master of design, Macie De La Rosa, to see what she thinks about this year’s color, and why it is so exciting for her.:

Macie De La Rosa, Manager of Design Services, Muldrow Marketing

“Since being introduced to the Pantone Color Matching System, I have always looked forward to the release of Pantone’s Color of the Year. There is a science behind these colors that Pantone has embraced and explored to give us insight and inspiration from the world around us. This year’s color, Viva Magenta, is a color from nature! How exciting is that? The color also serves as a starting point for upcoming design and color trends. So we may be seeing more vibrant colors from nature with an emphasis on energizing our communications.”

At Muldrow Marketing we think that Viva Magenta is perfect! We hope that everyone is just as excited and energized for the new year as we are. 


Unknown. “About Pantone® Color Institute.” Pantone, 2022,

Karimi, Faith. “Pantone’s 2023 Color of the Year Revealed – and It’s Unexpectedly Bright.” CNN, Cable News Network, 2 Dec. 2022, 

Unknown, Unknown. “Color Of The Year 2023.” Pantone, 


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