# Muldrow Marketing

> Elevating Brands Is Our Business - Full-Service Marketing Agency South of Atlanta


## Posts

- [How to Choose Keywords That Drive Real Results](https://www.muldrowmarketing.com/content-writing/how-to-choose-keywords-that-drive-real-results/): Running digital ads without a solid keyword foundation is like throwing money into the wind. Your budget disappears without reaching the right people, and many businesses learn this harsh lesson when their campaigns generate plenty of traffic but deliver zero conversions. Today’s search landscape looks nothing like it did just a few years ago. Google now answers many queries directly through AI-powered summaries, which means fewer people click through to actual websites. Meanwhile, users increasingly discover content on platforms like TikTok rather than through traditional search engines. Even securing the top ranking no longer guarantees that people will visit your site. […]
- [Planning With Purpose & Goals: How to Tie in Content](https://www.muldrowmarketing.com/branding/planning-with-purpose-goals-how-to-tie-in-content/): Think of purpose as your content’s compass, directing every word toward meaningful business impact. While most companies use content in their marketing efforts, content creators widely leverage blogs to achieve their goals. However, without clarity, even popular formats become meaningless noise. Purpose transforms random posts into strategic assets. It answers “Why does this exist?” before production begins, ensuring each piece aligns with brand values and drives measurable results. Imagine creating videos or articles simply because competitors do. This scattered approach drains budgets and confuses audiences. Consider these realities: Teams without clear criteria face burnout from chasing trends. Audiences disengage when messaging […]
- [Designing with Purpose: Strategies for Meaningful Design](https://www.muldrowmarketing.com/design/designing-with-purpose-strategies-for-meaningful-design/): What if every design choice you made could directly impact your brand’s success? In a world overflowing with visual noise, strategic design goes beyond aesthetics. It creates conversations that matter. Leading design strategists agree on one fundamental truth: Only communicate when meeting user needs. This principle drives purposeful design, where every element serves a clear goal. Industry leaders understand this truth and build experiences, not just visuals. You’ll discover how brands transform user interactions through intentional design. We’ll explore how aligning visual choices with business objectives builds trust and credibility. This approach focuses on crafting a vision that resonates rather than […]
- [Make Sure It Matches – Follow Your Guide Everywhere, Even Online](https://www.muldrowmarketing.com/branding/make-sure-it-matches-follow-your-guide-everywhere-even-online/): Importance of consistent branding for your credibility.
- [Rack vs. Post: Different Assets + When to Use Them](https://www.muldrowmarketing.com/marketing/rack-vs-post-different-assets-when-to-use-them/): Picture holding two small pieces of paper that quietly influence how audiences view your brand. While digital strategies capture most attention today, physical materials like rack cards and postcards remain powerful tools in successful campaigns. Here’s what many overlook: using them the wrong way could cost you valuable leads. These compact formats serve very different purposes. One works best in busy locations, delivering quick visual messages that grab attention instantly. The other succeeds through personal outreach, arriving directly in mailboxes to encourage immediate action. Both require thoughtful design choices, such as balancing limited space with clear calls-to-action, to reach their full […]
- [Paper Types - What Does It Feel Like?](https://www.muldrowmarketing.com/branding/paper-types-what-does-it-feel-like/): Have you ever noticed how your fingers instinctively evaluate a business card or brochure before your eyes fully process what’s printed on it? That split-second tactile impression forms a powerful first connection with your audience that digital media simply cannot replicate. The texture beneath your fingertips speaks volumes about your brand before a single word is read. Whether smooth, rough, thick, or delicate, each surface creates distinct emotional responses that influence how recipients perceive your message and company values. In today’s screen-dominated world, physical marketing materials offer a refreshing multisensory experience. When someone holds your printed piece, they engage with your […]
- [Large Format - No, You Can’t Print That!](https://www.muldrowmarketing.com/branding/large-format-no-you-cant-print-that/): Imagine spending hours perfecting visuals for billboards, banners, cards, or trade show displays, only to discover your files cannot be printed properly. Even small errors can transform brilliant, creative concepts into expensive failures. But why do so many businesses find themselves trapped in this problematic situation? Print design involves technical challenges where digital excellence can quickly fall apart. Resolution problems and incorrect sizing frequently undermine print projects. A logo that looks sharp on your screen might become blurry and unclear when enlarged for a vehicle wrap. Equally concerning are color differences. Similarly challenging are color differences: vibrant colors on your digital […]
- [Do People Even Use Business Cards?!](https://www.muldrowmarketing.com/marketing/do-people-even-use-business-cards/): You’re at a networking event, and someone hands you a business card. Is this old-fashioned, or is it a valuable way to connect? In today’s digital world, it’s natural to wonder about the usefulness of business cards. With many online networking platforms, do business cards have a place? We look into whether these small cards are a valuable tool for professionals like you. Let’s explore the role of business cards in a world where digital connections are common. Are they a relic of the past, or do they offer something unique? The Relevance of Business Cards in the Digital World In […]
- [The Science of Color in Branding](https://www.muldrowmarketing.com/design/the-science-of-color-in-branding/): Think of a brand that instantly feels trustworthy—like a crisp navy logo or a vibrant red tagline. The colors you choose aren’t just random; they’re tools that speak directly to your audience’s emotions. At Muldrow Marketing, we know the science of color isn’t just about aesthetics—it’s about understanding how hues influence decisions. Imagine knowing that your brand’s palette can boost recognition, inspire loyalty, or even increase sales. The psychology behind colors in branding shapes these outcomes. Let’s uncover how to turn color into a strategic asset that resonates deeply with your audience. Understanding Color Psychology in Branding Every color has its […]
- [Breaking Through the Noise: The Art of Audience-Centric Writing](https://www.muldrowmarketing.com/content-writing/breaking-through-the-noise-the-art-of-audience-centric-writing/): In a digital landscape saturated with endless content, volume is no longer the currency of connection. The true power lies in crafting messages that resonate so deeply that they cut through the blaring of digital noise, speaking directly to the hearts and minds of your intended audience. Most content strategies fall victim to a critical misconception: that simply producing more content will magically attract attention. The reality is far more nuanced. Businesses pour countless hours into creating material that ultimately becomes white noise—unread, unshared, and ultimately ineffective. The fundamental disconnect stems from a failure to understand the intricate landscape of audience […]
- [Find Your Voice: What’s Your Content Saying?](https://www.muldrowmarketing.com/content-writing/find-your-voice-whats-your-content-saying/): Imagine two coffee shops opening on the same street. One posts cheerful Instagram stories about community gatherings, while the other shares sleek TikTok clips highlighting ethically sourced beans. Both sell coffee, but their brand voice defines their ideal customer. That’s the power of brand voice, the unique way a business speaks to its audience. In 2025, consumers will scroll past thousands of messages daily. A clear brand voice that resonates isn’t just heard; it’s remembered. Brands like Nike inspire consumers with “Just Do It” slogans, while Sephora’s playful social media posts feel like a friend’s text. Without a unique voice, businesses […]
- [Balancing AI Efficiency with Human Authenticity in Content Creation](https://www.muldrowmarketing.com/content-writing/balancing-ai-efficiency-with-human-authenticity-in-content-creation/): Imagine this – you are reading your longtime friend’s blog, but something is off. She’s using complex language and overall, her latest blog just doesn’t sound like her. You ask her what she did differently, and she proudly says “I used AI to write my blog!” This situation is why it’s important to find a balance between AI and your voice.  Artificial intelligence can enhance efficiency and ensure consistency, but it often falls short of delivering emotional depth and authenticity, as seen in the example above. Understanding both the strengths and limitations of AI-generated content allows you to leverage its capabilities […]
- [What’s In It for Them? Crafting Value-Driven Content That Engages & Converts](https://www.muldrowmarketing.com/content-writing/whats-in-it-for-them-crafting-value-driven-content-that-engages-converts/): In today’s digital world, grabbing and keeping a reader’s attention is vital. With an average attention span of about 8 seconds, we must ask: what makes our content valuable to readers? Every blog needs a “What’s In It For Me? (WIIFM)” mindset to succeed in engaging and converting readers. 79% of consumers say user-generated content greatly influences their buying decisions. This shows how important it is to know your audience well. By adopting a “WIIFM” mindset, you can create content that speaks to your audience. This approach boosts engagement and conversion. So, how can you make your content more appealing and […]
- [Balancing Creativity and Strategy](https://www.muldrowmarketing.com/marketing/balancing-creativity-and-strategy/): We often hear the saying “the best of both worlds,” but how can that apply to marketing?The two “worlds” are “colors” and “numbers”. Imagine these as the two sides of marketing—creative and strategic. Think of colors as the vibrant, visual side, the creative branding that makes people remember your business. On the other hand, numbers represent the data and analytics—the strategic side that shows you what works and what doesn’t. Both are essential, but the real magic happens when they’re balanced and you get the best of both worlds. Let’s start with colors—the creative side. Creative marketing is about visual branding, […]
- [Turning Lead Lemons into Lemonade: Strategies for Consistent Lead Quality](https://www.muldrowmarketing.com/marketing/turning-lead-lemons-into-lemonade-strategies-for-consistent-lead-quality/): In the world of sales, not all leads are ripe for conversion, often leaving businesses with sour, unqualified prospects. However, with the right strategies, even the most challenging leads can be transformed into fruitful opportunities. Our blog, "Turning Lead Lemons into Lemonade," explores innovative techniques to improve lead quality, from debunking common myths to leveraging automation tools and personalized content. Learn how to design an effective sales funnel, make impactful first impressions, and use creative problem-solving to turn difficult leads into success stories. Whether you’re new to lead management or seeking to refine your approach, this post provides actionable insights to enhance your lead generation efforts. 
- [Celebrating Juneteenth: Embracing Freedom and Honoring Valor](https://www.muldrowmarketing.com/holidays/celebrating-juneteenth-embracing-freedom-and-honoring-valor/): Celebrating Juneteenth: Embracing Freedom and Honoring Valor As the sun rises on Juneteenth, we are reminded of the enduring spirit of freedom that this day symbolizes. It’s a day that honors the past while looking forward to the promise of a more equitable future. Juneteenth is not only a celebration of emancipation but also a tribute to the bravery and commitment of the soldiers who fought valiantly for equality and justice. Saluting Our Soldiers Juneteenth stands as a testament to the valor of the United States Army, which played a pivotal role in enforcing the Emancipation Proclamation and bringing an end […]
- [Unfurling the Spirit of Flag Day](https://www.muldrowmarketing.com/jasons-desk/unfurling-the-spirit-of-flag-day/): From Jason’s Desk: The month of June brings with it the warm embrace of summer, but for Americans, it also holds a cherished tradition that has endured for over a century – Flag Day. On June 14th, we pause to honor the iconic stars and stripes that have long been a symbol of our nation’s unity, resilience, and unwavering spirit. The origins of Flag Day can be traced back to 1916 when President Woodrow Wilson issued a proclamation establishing June 14th as a day to commemorate the adoption of the American flag. It was a time when the nation was grappling […]
- [Scrub Daddy and Dunkin’ Donuts Collaborated and It’s a Sweet Deal](https://www.muldrowmarketing.com/marketing/creative-marketing-gimmicks-dunkin-and-scrub-daddy/): How to use creative marketing gimmicks to boost your brand awareness and customer loyalty. If you thought Scrub Daddy, the smiley-faced sponge that changes texture with water temperature, couldn’t get any more cheerful, think again. The company just announced a collaboration with Dunkin’, the coffee and donut chain, to celebrate the national donut day on June 7th. The result? A limited-edition Scrub Daddy that looks and smells like a Dunkin’ donut. Yes, you read that right. A donut-shaped sponge that will get your dishes squeaky clean after enjoying your donuts and iced coffee. This might sound like a joke, but it’s […]
- [Elevating Marketing in the Age of Individualization](https://www.muldrowmarketing.com/marketing/elevating-marketing-in-the-age-of-individualization/): We’ve all gotten those personalized emails that say, “Hi, Susie Q!” Even though it is not likely someone manually typed out our name, it still evokes a sense of personalization. The odds are, this effect was done with some sort of automation or AI.  Marketing is quickly shifting towards hyper-personalization. Why? Well, let’s think about it. On average, the average person sees anywhere between 4,000 to 10,000 ads a day, including on social media, TV, email, or at the grocery store. After all that media consumption, it all starts to blend, and people start paying little or no attention to most […]
- [Muldrow Marketing Named Fayette County’s Small Business of the Year 2023!](https://www.muldrowmarketing.com/news/muldrow-marketing-named-fayette-countys-small-business-of-the-year-2023/): PRESS RELEASE Jason Muldrow, President jason@muldrowmarketing.com  Muldrow Marketing Named Fayette County’s Small Business of the Year 2023! Learn more about how Muldrow Marketing achieved this honor. Peachtree City, GA, Release: December 14, 2023 – On Friday, December 8th, 2023, Muldrow Marketing was presented with the Fayette Chamber of Commerce’s 2023 Small Business of the Year Award. The Chamber awards this prestigious acknowledgment to small businesses that have demonstrated growth and a significant economic impact on the community. With local small businesses making up 70% of the Fayette Chamber of Commerce, it is safe to say that small businesses make up the […]
- [Website Accessibility: Why Is It Important?](https://www.muldrowmarketing.com/websites/website-accessibility-why-is-it-important/): If you’re reading this, you are using the Internet. But many are not as fortunate to be able to read and interact with the Internet the same way you and I do. This is where accessibility plays a role.  What is accessibility?  Accessibility is defined as “the practice of making information, activities, and environments sensible, meaningful, and usable for as many people as possible.” With regards to the Internet, accessibility is more specifically defined as “the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by people with physical and/or cognitive […]
- [ X and Threads: What’s New? ](https://www.muldrowmarketing.com/social-media/x-and-threads-whats-new/): Over the last few weeks, so much has happened in the world of social media!  Meta launched their new platform Threads, and Twitter is now called “X”. With all this change, everyone has been left wondering what changed, what do I need to do, or is just confused by all this sudden change. Don’t fret; we are here to tell you all you need to know about these changes! Threads  Threads is Meta’s version of Twitter. While it had a strong start with over 100 million users within the first week, the craze has simmered down after a few weeks, and […]
- [AI’s Effect on the Marketing Industry](https://www.muldrowmarketing.com/marketing/ais-effect-on-the-marketing-industry/): We have talked about the future of marketing, but we wanted to expand more on a topic we get asked about constantly, AI. There’s no doubt that AI has made it into the mainstream adoption phase, but do we understand the impact it will have on our lives?  In recent years, AI has emerged as a powerful tool, revolutionizing various sectors, and marketing is no exception. With its ability to analyze vast amounts of data and automate complex tasks very quickly, AI has transformed the way businesses reach and engage with their audiences. We will focus on AI’s effect on the […]
- [The Power of Branding ](https://www.muldrowmarketing.com/branding/the-power-of-branding/): As a marketing agency, we are constantly noticing the branding that is all around us. In fact, it can get on our loved ones’ nerves, but this stresses our point even more. Your business’s branding has a large impact on how people view and perceive your business. First, we need to understand what branding is and why it’s so powerful. Branding is creating an identity for your business, product, etc, and as stated previously mentioned, this affects how people view your business. A recent example of well-executed branding is the Barbie movie. No matter if you are a fan of the movie, […]
- [What Makes a Great Website? ](https://www.muldrowmarketing.com/websites/what-makes-a-great-website/): What Makes a Great Website?  Your website is often the first impression your customers have of you, but creating a great website is not as simple and straightforward as it seems. After helping create dozens of websites, we have compiled a checklist we go through before taking a site live.  Great Copy  A beautiful website will get your customer’s attention, but what keeps them on your website is the information and content they find.  However, this does not mean throwing all the information on your website. It’s about making it engaging and valuable to your audience. The most important piece of […]
- [Marketing for the Generations](https://www.muldrowmarketing.com/marketing/marketing-for-the-generations/): We have previously talked about the future of marketing. However, we wanted to expand more on the impact Gen Z and Millenials have on marketing and the importance of adapting to these generations. Gen Z  One of the main reasons to adapt is that Gen Z is no longer teens and tweens! A large portion of them are now in the workforce. With work comes money, so it is no wonder that in 2021, Gen Z had a buyer power of $360 Billion!  With those numbers, marketers have begun aiming their marketing toward this group. However, they are not always successful. […]
- [Writers Strike and Its Effect on Marketing](https://www.muldrowmarketing.com/ads/writers-strike-shatters-marketing/): If you haven’t heard, the entertainment industry is undergoing a writer’s strike, but this leaves the question of, “How does this affect me and the marketing industry?”.   Every action has a chain reaction, and the writer’s strike is no different. There’s the obvious one: the writing of TV and movies has stopped. However, the pre and post-production and filming have also come to a halt on a number of projects. The shows that have already been written, filmed, and edited can go on as normal. However, shows that are written on a weekly or daily basis, like Saturday Night Live and […]
- [Reduce, Reuse, Recycle: It’s for More Than Just Plastic](https://www.muldrowmarketing.com/social-media/reduce-reuse-recycle-its-for-more-than-just-plastic/): You may be asking yourself, repurposing content? Does that mean repeating myself? Won’t my audience get bored?  When done correctly, repurposing content is not viewed as repetitive or lazy. It will actually reinforce in your audience’s mind that you are an expert in your field. What is repurposing content?  Firstly, let’s understand what repurposing content is and is not. Repurposing content can take many forms. It may be using similar topics and subjects across your marketing channels like blogs, social media, TikToks, Youtube, and newsletters. For example, if you create a long-form educational video, you may want to break down that […]
- [Common Social Media Mistakes](https://www.muldrowmarketing.com/social-media/common-social-media-mistakes/): Social Media is a great way to grow your business and express your creativity. However, the internet is forever, so you need to take your social media presence seriously and see it as an extension of your brand. To help you avoid mistakes, we are going to talk about some of the common social media mistakes everyone, from small business owners to large corporations, makes. Content that Lacks Value I’m not sure about you, but I don’t follow people or brands that I don’t find value in. Whether it’s finding out the latest promotions or catching up on a brand’s recent […]
- [The Future of Marketing](https://www.muldrowmarketing.com/marketing/the-future-of-marketing/): It’s no surprise when we tell you that marketing is changing – it’s already changed so much in the last few decades! From the days of relying on print, radio, and television to get a message across to social media, email, and blogging, marketing has changed the way we can connect to customers. Therefore, we can only imagine how much more the industry will change in the upcoming years! In-App Shopping  There will be an even larger movement of customers shopping online. Since the pandemic, the number of people that shop online has increased, and it is likely the number will […]
- [Why Should You Care About Newsletters? ](https://www.muldrowmarketing.com/uncategorized/why-should-you-care-about-newsletters/): Even though social media has become a popular way of connecting with target audiences, newsletters still play a valuable role in a well-formed marketing strategy. Most of us are familiar with email marketing, and newsletters can be part of any email marketing campaign. First, we need to understand that while newsletters are sent via email, they are not the same as email campaigns. Newsletters are structured, consistent, and share information that your email list will find valuable. On the other hand, email campaigns are more sporadic and often urge the recipient to buy a service or product. These are often ignored […]
- [Marketing vs. Branding](https://www.muldrowmarketing.com/websites/marketing-vs-branding/): Marketing and branding are two essential components of any successful business. While similar, they are two distinct concepts that work together to build a company’s reputation and promote its products or services. Marketing refers to the various strategies and tactics used to promote and sell a company’s products or services. This includes everything from advertising and public relations to social media and content marketing. The goal of marketing is to create a demand for the company’s products or services and convert that demand into sales. On the other hand, branding refers to creating a unique identity and reputation for a company […]
- [Mastering Marketing Metrics](https://www.muldrowmarketing.com/marketing/mastering-marketing-metrics/): When promoting your business, there are a lot of marketing metrics to track. It’s enough to make your head spin! We are here to help you make sense of what those metrics are and how they can help you measure the success of your marketing campaigns. What are marketing metrics? Metrics are what you will use to monitor, record, and measure the progress of your marketing efforts and track your successes and failures. The data that you will track will vary based on the goals of your campaigns, so it is important to know what they are. Here are some of […]
- [Landing Page Basics](https://www.muldrowmarketing.com/websites/landing-page-basics/): Having an efficient landing page is essential for your marketing ecosystem to work. Your ads may be built perfectly, but if the page people land on when clicking your link isn’t effective, then it can be hard to reach your conversion goals. First, let’s define what we mean by a landing page. A landing page is probably exactly what you think it is, the page that people land on when clicking on your link in one of your marketing or advertising campaigns. Oftentimes this is just the home page on your website, but some businesses may choose to build a standalone […]
- [Content vs. Copy](https://www.muldrowmarketing.com/marketing/content-vs-copy/): Did you know that marketing content and ad copy are two different things? It can be easy to confuse the two, but we are here to set the record straight! Here are some ways to help you understand the difference between the two and some examples of how to use them. Content Marketing Content marketing is defined as “a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.” according to MailChimp. This type of marketing is more about building connections and sharing information with your audience.  Examples of content […]
- [#Hashtags?](https://www.muldrowmarketing.com/social-media/hashtags/): We have all seen them on social media, the infamous hashtags! Sooo, what are they? Why do people use them? How do you use them?  Hashtags are used as a filing system on social media platforms. If content relates to a certain topic and that topic is indicated using a hashtag, then when viewers are searching for that type of content, your post is more likely to be viewed. For example, if you post about this amazing new cupcake recipe you tried and use the hashtag “#cupcakerecipe”, then when someone else searches for a new cupcake recipe, your post could be […]
- [Choosing a Marketing Agency for Your Business](https://www.muldrowmarketing.com/marketing/choosing-a-marketing-agency-for-your-business/): It is very easy to do a Google search for the “best marketing agency near me,” but that doesn’t always mean you will find the right agency for your business. Different agencies may have different aspects of the marketing ecosystem that they specialize in, and full service doesn’t always mean full service. So how do you choose the right marketing agency to reach your goals? The first step is knowing what your goals are! Are you trying to increase your sales? Get more leads? A marketing agency won’t be able to help you if you don’t know what you are trying […]
- [A Guide to Great Marketing Videos: Post-Production](https://www.muldrowmarketing.com/videos/a-guide-to-great-marketing-videos-post-production/): You’ve made it to the end! This is the last part of our 3 part blog series on marketing video production! If you haven’t gotten a chance to check out the first two parts, Pre-Production and Production, it’s not too late! Hopefully, by now you are excited about bringing great marketing videos to your business. This part of the process is called post-production. It’s time to carefully carve everything down to the perfect video.🗿 Here are the perfect post-production steps: Now that we have walked you through all of the fun and detailed steps of creating great marketing videos, it’s time […]
- [A Guide to Great Marketing Videos: Production](https://www.muldrowmarketing.com/videos/a-guide-to-great-marketing-videos-production/): Welcome to the second part of our 3 part blog series on marketing video production! We hope to get you excited about bringing great marketing videos to your business by walking you through what it takes. This part of the process is called production. This is the fun part! 🤩 Once you have completed the pre-production steps, production begins. This process should move pretty efficiently because you have mapped everything out.  The first step of production is setting up the lights! Proper lighting is crucial to setting the mood for your video. It can also impact the color and texture in […]
- [A Guide to Great Marketing Videos: Pre-Production](https://www.muldrowmarketing.com/videos/a-guide-to-great-marketing-videos-pre-production/): If you don’t have video marketing incorporated into your marketing plan yet, what are you waiting for? Video marketing is vital to marketing your business. Knowing what goes into creating a marketing video can help make the process a little easier. Welcome to the first in our 3 part blog series where we hope to get you excited about bringing great marketing videos to your business by walking you through what it takes. The first part is called pre-production. This is where you make a plan (we *LOVE* plans). Here you answer some very important questions. Once you have the answers […]
- [Return On Investment: Why is it Important?](https://www.muldrowmarketing.com/marketing/return-on-investment-why-is-it-important/): ROI is a term that we use a lot in the marketing industry. ROI stands for Return on Investment, and it means the same. It involves calculating how much your investment is worth versus how much it costs. It is a vital data point for marketing campaigns. The formula for calculating return on investment is fairly simple. All you have to do is divide the net profit of the investment by the investment cost and multiply that by 100. So if you invested $1000 in one month on your social media campaign and had a net profit of $5,000 then your […]
- [Pantone’s Color of the Year: Viva Magenta](https://www.muldrowmarketing.com/design/pantones-color-of-the-year-viva-magenta/): Every year designers await the announcement of Pantone’s® Color of the Year. This year they announced that the color of 2023 will be Viva Magenta! So what does this mean? Why is this exciting? Pantone® has been considered the “global color authority” for decades. In 1963 they introduced their PANTONE MATCHING SYSTEM®, a tool that has standardized color selection helping people to identify, match, and standardize colors across a variety of fields, most commonly graphic design.  The Pantone Color Institute, a division of Pantone®, has a team of color experts that study color trends and “unites the science and emotion of […]
- [Put Your Best Font Forward](https://www.muldrowmarketing.com/branding/put-your-best-font-forward/): You may not realize it, but typography plays a huge part in your branding. That is why it is important to choose the best fonts for your business’s brand. When choosing fonts to represent your brand, you want to keep a few things in mind. The font you use will set the tone and mood when representing your brand, whether it is on your website, graphics, or promotional materials. If your brand voice is more casual, then fun fonts can help! You definitely don’t want to be rocking that comic sans (yikes) if you’re a more serious business, though. You also […]
- [Marketing Strategy for 2023](https://www.muldrowmarketing.com/marketing/marketing-strategy-for-2023/): One marketing tip that we could not emphasize enough is the need for a plan. It is never too early to start developing your plan for the following week, month, or even year. Now is a great time to get started on your marketing strategy for 2023 so you can enter the new year with a plan. So how do you create a marketing strategy? Every business is different, but here are some recommended steps for developing an amazing marketing strategy for 2023. That is a lot of information, but it is all valuable to developing an effective marketing strategy for […]
- [Social Media Videos](https://www.muldrowmarketing.com/videos/social-media-videos/): At this point, you are probably aware that people LOVE viewing social media videos. According to a 2020 study by Wyzowl, 93% of brands got a new customer because of a video on social media. So what does this mean for your business? It means by choosing the right content, you can reach more customers! If you are ready to venture into video content for your social media, here are some things to keep in mind: People want to be entertained! You probably have a lot to tell people about your business; make sure that your video tells them in a […]
- [Hot-Button Issues in Marketing](https://www.muldrowmarketing.com/marketing/hot-button-issues-in-marketing/): Your target market likely has a lot of problems that they are facing daily. Am I going to get the kids to school on time? How am I going to get this coffee stain out of my shirt before my meeting? Your product or service likely helps them to solve at least one of their problems, so focusing on their hot-button issues is an excellent campaign strategy! Everyone’s time is precious, so while your marketing might focus on some interesting issues, your audience is more likely to spend time focusing on content that addresses their pain points or gets them really […]
- [Marketing Budgets During a Recession](https://www.muldrowmarketing.com/marketing/marketing-budgets-during-a-recession/): With the looming threat of recession, people are looking for ways to cut down on costs for their businesses and many people think that cutting back on their marketing budgets is a way to do that. This is not true! There is an age-old adage that proves true time and time again: “when times are good, you should advertise; when times are bad, you must advertise.” The point is, during a recession you definitely want to be the brand that stands out. People are more careful about spending money, so you want to be the business that they choose to spend […]
- [The Customer Journey](https://www.muldrowmarketing.com/marketing/the-customer-journey/): Merriam-Webster defines a journey as “something suggesting travel or passage from one place to another”. For some, that can sound like a lot of fun, like going on vacation! For others, it can seem like a long trek to reach a goal. In marketing, a customer’s journey is vital to creating effective marketing campaigns. In marketing, the customer journey is the experience that each of your customers has with your business. Mapping out this journey is fundamental in understanding how to reach your customers in each part of that journey, and turn them into lifelong customers. The customer journey map lays […]
- [Social Media Marketing](https://www.muldrowmarketing.com/social-media/social-media-marketing/): Social media marketing for your business seems easy enough. It’s free to make a business profile and post, right? While those things are true, there is a lot more that goes into growing your business on social media. Social media managers know all the minute details that go into growing your presence, and therefore your brand.  Social media marketing agencies for small businesses consider things like which platform your target audience is most likely to use. If your target market is in the 65+ demographic, chances are they aren’t going to find your business on TikTok! Another consideration is the fact […]
- [Professional Videos At Your Fingertips](https://www.muldrowmarketing.com/videos/professional-videos-at-your-fingertips/): We cannot stress enough the importance of having professional videos incorporated into your marketing efforts. They boost the performance of nearly every strategy you can think of whether it is social media, your website, paid ads, and the list goes on! Professional video may sound like something that you can only find in Hollywood, or that you have to spend your entire savings on, but we have good news! Video marketing in Atlanta is attainable! Not to toot our own horn, but Muldrow Marketing is a professional Atlanta video production company that can make creating video content for your business a […]
- [The Holidays Are Coming, Are You Ready?](https://www.muldrowmarketing.com/marketing/the-holidays-are-coming-are-you-ready/): Every year people are preparing for the holidays earlier and earlier. You’ve seen the evidence, Christmas decorations are out in the stores as early as September, a phenomenon called “Christmas Creep”. So what does that have to do with marketing your business? The obvious first option is to start promoting your seasonal services and merchandise earlier. For example, if your cleaning business has a special deep cleaning service that you offer for people expecting guests over the holidays it is a good idea to promote that service before your competition.  Another option is to offer special holiday packages. Using the same […]
- [In Brand Marketing, Storytelling is Key](https://www.muldrowmarketing.com/marketing/in-brand-marketing-storytelling-is-key/): Who doesn’t love a good story, right? Storytelling has always been a major part of marketing your brand, but in this blog, we want to explore the different types of stories that can help you connect with your audience. The first, and probably most obvious, type of story is your origin story! Who started your business? When? What problem were you trying to solve? How do you continue to solve that problem? Your audience wants to know more about the people behind the brand. This helps them feel a deeper connection with your brand. The next type of story is what […]
- [How to Build a Better eCommerce Website](https://www.muldrowmarketing.com/websites/how-to-build-a-better-ecommerce-website/): You know that you have great products, so let’s talk about how to build a better eCommerce website so your customers can purchase with confidence and ease! Here are some tips to turn your website visitors into loyal customers! The first rule is to KEEP IT SIMPLE! One of the reasons people prefer shopping online is ease, so if your website is confusing to navigate or involves a difficult checkout system, people are likely to abandon their carts. Optimize your site for multiple devices. According to Statista, 82% of internet users in the United States have used a mobile device to […]
- [What is the Marketing Ecosystem?](https://www.muldrowmarketing.com/marketing/what-is-the-marketing-ecosystem/): Oftentimes we use the term “marketing ecosystem” when talking about a business’s marketing strategies, so what does it mean? In general terms, the marketing ecosystem means the way that each of your different strategies complements each other to bring you the biggest return on your investment. For example, strong social media content will bring customers to your website, then once those customers reach your website, your strong website content will push them towards a sale.  Without strong website content, once people reach the site they may be tempted to leave. Without strong social media content, they may not even make it […]
- [What Kind of Video Do I Need?](https://www.muldrowmarketing.com/videos/what-kind-of-video-do-i-need/): Utilizing video to promote your business is a fantastic marketing strategy. Once you decide to move forward with video, you are probably wondering, “what kind of video do I need?”. To answer that question, it is best to know what options you have available. Here are a few types of marketing videos to consider: Brand Profile – We like to describe your brand profile video as your business’s origin story. These videos give you an opportunity to introduce your brand to your audience. It is usually short but packs a powerful message about why customers should choose your brand. Commercials – […]
- [The Importance of Effective Design](https://www.muldrowmarketing.com/design/the-importance-of-effective-design/): Never underestimate the importance of effective design! When it comes to designing assets for your business, it is very important that you design those assets carefully and thoughtfully.  So what does effective design mean? To put it simply, it means conveying information in a visually appealing way. There is a huge difference between just putting information on a page and carefully placing information on a page. Here are a few tips to keep in mind when designing your business’s assets: What do you want the viewer to focus on? Make sure to make that initial point of focus stand out. Now […]
- [Email Marketing = Cost-Effective Marketing](https://www.muldrowmarketing.com/marketing/email-marketing-cost-effective-marketing/): Do people even read emails anymore? The answer is yes! Email marketing is one of the most cost-effective marketing strategies for growing your business! Check out these amazing stats: There are around 4 billion people using email daily, a number that is supposed to increase to 4.6 billion by 2025. (Statista) 46% of smartphone users prefer email communications from businesses. (Statista) According to OptinMonster, 99% of email users check their inbox every day! Sometimes they even check their inbox 20 times a day! The average ROI for email marketing is $36 for every $1 spent. (Litmus) Those numbers seem pretty convincing […]
- [Spell-Check Your Way to Success](https://www.muldrowmarketing.com/uncategorized/spell-check-your-way-to-success/): For any content that you create for your business, whether it is print materials or social media captions, make sure to spell-check your way to success! Nothing reduces the strength of a statement like spelling errors, improper grammar, and punctuation errors. It takes the attention off of the message and puts it on that extra “e” that you accidentally left at the end of “courage” or the exclamation point that should have been a question mark.  Disruptive Communications conducted a poll to see what was most likely to give customers a negative reaction towards a brand on social media. Poor spelling […]
- [Business Websites and The Need for Speed!](https://www.muldrowmarketing.com/websites/business-websites-and-the-need-for-speed/): Your website is the face of your business. It is not only important for it to be beautiful, but it also has to be fast! That’s why, when you are designing a website for your business, you have to keep the need for speed in mind. According to Speedysite, the average webpage size has doubled over the last 3 years. Bigger web pages mean that they take more time to load. The longer a page takes to load, the less likely people are going to wait. According to a Google study, 53% of mobile site visitors leave a page that takes […]
- [Blogging is the Best!](https://www.muldrowmarketing.com/uncategorized/blogging-is-the-best/): Why is blogging the best? We’re glad you asked! Posting blogs for your business has various benefits from building customer relationships to strengthening your website’s SEO. Let’s start with building the customer relationship. Blog posts are a great way to keep your customers updated on any news with your business because it gives you a chance to go into more detail. They also give you an opportunity to inform your customers about who your business is and what your products or services are. Keeping your customers educated builds customer trust and loyalty. Blogging is also great for bringing traffic to your […]
- [Marketing Strategies Done the Right Way](https://www.muldrowmarketing.com/uncategorized/marketing-strategies-done-the-right-way/): What do marketing strategies done the right way mean? Isn’t marketing all the same thing? It’s not, and we would love to tell you why! The biggest factor in marketing the right way is to spend your marketing dollars the right way. There are a lot of “marketing traps” that business owners face. Some of these traps include: Me too marketing. Don’t use a strategy just because someone else is doing it. There is no way for you to know exactly what their campaign’s goal was, and they may not know either. Ready, fire, aim. Don’t use a strategy (for example, […]
- [Automated Systems Make it Happen](https://www.muldrowmarketing.com/marketing/automated-systems-make-it-happen/): As a small business owner, your time is precious. Because you are so busy, it can be hard to remember to do things like sending out marketing emails and posting on social media. Luckily, there are automated systems that can make your life easier! While it may take longer to sit down and create a month’s worth of content in one sitting, it can help you in the long run by scheduling in advance and not having to worry about squeezing time into your day to create content and then post it. It can also help you to improve customer experiences […]
- [Let's Talk About Content Creation](https://www.muldrowmarketing.com/videos/lets-talk-about-content-creation/): So, you’ve made the decision to get serious about content creation for your business’s social media and website. You sit down to get started, but oh no! Writer’s block! Let’s talk about that age-old problem and how to move past it. When you first get started creating content for your business, it can come easily. Eventually, though, it may feel as though you have discussed everything about your business and don’t know what else there is to say. Your business is great! What more do customers need to know? The answer is – a lot! One of the easiest ways to […]
- [Simple Logo Design is Effective Logo Design](https://www.muldrowmarketing.com/branding/simple-logo-design-is-effective-logo-design/): For every new business, there comes the critical task of creating an effective logo to represent your brand. You want your custom logo to be clear and concise. Keeping it modern and simple is a great way to achieve that and have it at the top of your customer’s minds. Your logo will be the first thing a customer sees when they look at your business, so you want it to be memorable. Simple logos are easier for customers to remember, so a good rule is that less is more. According to BusinessBlogsHub.com, there are seven reasons why a simple logo […]
- [Planning is Essential to Reach Your Goals](https://www.muldrowmarketing.com/marketing/planning-is-essential-to-reach-your-goals/): Planning is essential, no matter what type of marketing you are working on. Whether you are creating social media content or designing your website, you need to have a plan. Both long-term and short-term plans can help you stay motivated during your day-to-day operations and reach those big goals. For social media, creating an action plan can have numerous benefits. Not only can it make it easier for you to keep track of posting your content, but it can also help you track your metrics, reach specific goals, and learn more about your audience. When planning for your social media, you […]
- [The Importance of Social Media](https://www.muldrowmarketing.com/social-media/the-importance-of-social-media/): Social media may seem like a trivial thing when it comes to your business. It’s just people scrolling vacation photos from their friends…right? It is actually extremely important. Not only can it help you with engaging with your customers, but it can also help you to learn more about what your customers think about your business. As we’ve said before, engaging with your customers is key to helping build trust with them. Customers can feel frustrated if they miss out on a sale, a new product, or if you switch locations. This frustration might seem small, but it can leave them […]
- [Bring it Home With Branded Materials](https://www.muldrowmarketing.com/branding/bring-it-home-with-branded-materials/): Physical marketing items are extremely important when it comes to the growth of your business. Humans like to touch and hold things, so having branded materials such as promo items, flyers, and business cards are great for raising brand awareness. You also can’t always rely on a person to remember your business’s information, so giving it to them on a medium that they can reference is extremely helpful. Branded promo items are more than just a pen that has your name printed on them. You want to make sure that the promo items are designed with your branding in mind. Choose […]
- [Video Marketing : The New Norm](https://www.muldrowmarketing.com/videos/video-marketing-the-new-norm/): With the rise in popularity of video social media like TikTok and YouTube, it is no surprise that video marketing is a powerful tool for growing business. So why are videos so popular and how can they help you? Let’s start with why videos are so popular. There are a number of reasons why audiences prefer video to other forms of content. According to LinkedIn, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. Also, people retain 80 percent of what they see and only 20 percent of what […]
- [Use Your Keywords!](https://www.muldrowmarketing.com/websites/use-your-keywords/): We have discussed how Google uses keywords for SEO in some of our previous blogs. So what are keywords and how can you use them to improve traffic to your website? Keywords are search words and phrases that people will use to find information about different topics using search engines. For example, when people are searching for information about Atlanta, GA they might search using terms such as “things to do in Atlanta”, “best restaurants in Atlanta ga”, or “history of Atlanta.” Each of these search phrases is considered a keyword. Now that we know what keywords are, how do you […]
- [Do I Need Marketing?](https://www.muldrowmarketing.com/marketing/do-i-need-marketing/): Merriam-Webster defines marketing as “the process or technique of promoting, selling, and distributing a product or service.” Sounds like what you’re already doing right? Do you need marketing? Believe it or not, marketing can make or break a business. In marketing, the focus is more on the “technique” part of the definition. It is one thing to set up a lemonade stand on the sidewalk, it is something different to encourage passers-by to make a purchase, come back for more, and tell others about it. Marketing is an effective way to communicate with and engage your customers. It gives you the […]
- [Where is my Google Listing?](https://www.muldrowmarketing.com/uncategorized/where-is-my-google-listing/): So you have built a website for your business and created a free business profile on Google My Business, but you don’t see your listing when you perform a search. Where is it? In our previous blog, “What is SEO?” we discussed how Google uses a ranking system when users perform searches. The same applies to Google listings. Google uses a ranking system to show the most appropriate listings for the search. There are several factors involved in ranking business listings. The first is Search Engine Optimization (SEO). Having a lot of keywords on your website that relates to what your […]
- [Is Your Website Keeping Up?](https://www.muldrowmarketing.com/websites/is-your-website-keeping-up/): Everyone knows that it is important to have a website for your business. Nowadays people turn to the internet for information, so it is vital for them to be able to find that information, especially if it pertains to your business. While simply having a website is beneficial, it is even more important for your website to be engaging. When people find their way to your page, they are less likely to stay on that page if they are met with a simple wall of text. Having images or graphics on your website grabs the viewer’s attention. It also helps to […]
- [Marketing and Advertising](https://www.muldrowmarketing.com/marketing/marketing-and-advertising/): It is a common misconception that marketing and advertising are the same. They are actually different!  Let’s start with marketing. Marketing involves knowing the target audience for your product or service. You have to know what your target audience needs from your product or service and how to best meet their needs. Knowing those needs helps you to design your product or service in a way that meets your customers’ needs. Marketing is a process that continues and can change based on customer needs. By monitoring trends your strategy may have to shift or change. It takes a lot of focus, […]
- [Planning Your Social Media](https://www.muldrowmarketing.com/social-media/planning-your-social-media/): It can seem like quite the daunting task to take time each day to focus on posting on social media. Having a social media presence is vital for your business, so what can you do? The answer is planning your social media ahead of time! Planning ahead can make it so much easier for you to manage your time. All you have to do is set aside a chunk of time one day instead of focusing on posting each day.  When planning your social media, it is easiest to plan one month ahead. For example, we are in April, so by […]
- [Understanding Google Ads](https://www.muldrowmarketing.com/ads/understanding-google-ads/): Google Ads are a huge part of what people see when they search for anything on Google or visit any Google-owned website.  If you search the term “banana bread” on Google, you will have pages and pages of information, but the information that is shown first is determined not only by relevance but by who is paying for Google ads. If a company that makes banana bread is paying for Google ads, they will likely be one of the top listings you see. Navigating Google Ads can be a daunting task. There are a lot of aspects involved that you have […]
- [Building Connections With Videos](https://www.muldrowmarketing.com/videos/building-connections-with-videos/): Videos are an extremely powerful tool for growing your business. According to globalmediainsight.com, YouTube has more than 122 million active users daily! Now, more than ever, people are drawn to video content. Videos not only entertain, but they also educate. Educating customers is extremely valuable for building their trust in your brand and therefore building their loyalty.  Video ads help to give potential customers a taste of what to expect when working with you. Whether it is showcasing your amazing products or creating an ad that shows your company’s personality, people like to know what to expect. Videos aren’t just about […]
- [Building Strong Branding](https://www.muldrowmarketing.com/branding/building-strong-branding/): Branding is a term used to describe the perception of your company. Companies generally want to have a positive, memorable, and strong brand to set them apart from competitors.  Typically, the elements of branding are the logo, design, mission statement, and consistent theme with marketing strategies. All of these are things that existing and potential customers will see and will associate with your company.  When building your brand, consistency is key. You want to make sure that whether it is flyers, your website, social media posts, videos, or anything else that may involve your business, your business’s brand is displayed consistently.  […]
- [What Is SEO?](https://www.muldrowmarketing.com/websites/what-is-seo/): When working on websites, a very common term that comes up is SEO. So what exactly is SEO?  SEO stands for Search Engine Optimization. SEO is simply designing pages on your website to increase visibility when people search for products or services related to your business. The more terms that are on your website that are related to those searches, the higher up in search results your website will appear, leading to more people visiting your website. Google and other search engines use bots to scan web pages and collect information that they store in an index. From there, algorithms analyze […]
- [Behind the Scenes of Muldrow Monday Videos](https://www.muldrowmarketing.com/videos/behind-the-scenes-of-muldrow-monday-videos/): Our Muldrow Mondays videos are one of our favorite things to do. We get to create something that is reflective of our team and is totally fun to make! While we thoroughly enjoy making these videos, they are a lot of hard work! The process starts with an idea. The team collectively chooses the topic and theme for each video. We want to showcase all of the amazing services that we offer our clients, so we try to vary the topic each time. Once we have a topic we discuss the theme. This can vary based on the time of year […]

## Pages

- [Professional Photography](https://www.muldrowmarketing.com/photography/): HEADSHOTS • PRODUCT PHOTOGRAPHY • REAL ESTATE PHOTOGRAPHY • SOCIAL MEDIA • BRANDED CONTENT SHOOTS Professional Photography Photography has always been the heartbeat of storytelling, and in a world full of scrolling and skimming, powerful visuals still stop people in their tracks. A professional photo doesn’t just show what you do. It makes people feel something about it. When your brand looks intentional, polished, and real, your audience pays attention and sticks around. Nothing captures your message more clearly than imagery that speaks for you. Your story deserves better than quick phone snaps. Let’s elevate it. Professional photography that reflects the […]
- [Marketing Resources](https://www.muldrowmarketing.com/marketing-workshop-resources/): Thank you for joining us at today’s workshop! We hope you walked away with new knowledge. We’ve compiled a list of resources for you below:   Connect With Your Community PowerCore Fayette Chamberof Commerce SCORE FAACE Small BusinessAdministration BNI Ready to Start Planning? We’ve created templates to help guide you through creating your own marketing campaigns. Our content planner, campaign planner, tactics tracker, and customer persona worksheet give you a clear roadmap for reaching your audience, staying organized, and making every message count. Campaign Planner/ Content Planner Ideal Customer Persona Worksheet Measure Your Results See the impact of your marketing before […]
- [Power Picnic for Women](https://www.muldrowmarketing.com/power-picnic-for-women/): YOU’RE INVITED TO A  PowerPicnic for Women! Join us for an end-of-summer PowerPicnic for Women, hosted by Jordan Guest-Johnson of Muldrow Marketing and Lacy Loyd of Penco Restoration. We will come together in the back room of The Curious Pig in Peachtree City for lunch and a lite PowerPerk (handouts provided).  If your business would like to sponsor a raffle prize, (think fun baskets or door prizes) please mark that in the form below. Due to limited seating, an RSVP is required to attend. We look forward to seeing you!  Event Information: Lunch and a Lite PowerPerk The Curious Pig114 Huddleston […]
- [Muldrow Workshop Survey](https://www.muldrowmarketing.com/muldrow-workshop-survey/): Thank You for Attending!We’re so glad you joined us for the workshop. Your feedback means a lot to us. It helps us improve and ensures future workshops are even more valuable and impactful. This quick survey should only take a few minutes, and your honest thoughts are truly appreciated.  
- [Workshop Resources](https://www.muldrowmarketing.com/workshop-resources/): Thank you for joining us at today’s workshop! We hope you walked away with new knowledge. We’ve compiled a list of resources for you below:   Stuck On What to Write? AlsoAsked Answer The Public Ubersuggest Hootsuite Content Idea Generator Track, Measure, and Adjust Semrush Google Search Console Google Analytics Connect With Your Community PowerCore Fayette Chamber of Commerce Small Business Administration SCORE A Deeper Dive on Key Terms and Principals Responsive Web Design What is a Featured Image and Why Does It Matter Website Hero Image Anchor Link ALT Text Meta Description Image Optimization SSL Certificate How to SEO Your […]
- [Muldrow Workshop](https://www.muldrowmarketing.com/muldrow-workshop/): This all-new workshop by Muldrow Marketing equips small business owners, entrepreneurs, and nonprofit leaders with the clarity and strategy to learn the difference between marketing and advertising. Through interactive sessions and a practical workbook, you’ll walk away with a framework to prioritize your marketing, align it with your advertising, and finally see your efforts pay off. Secure My Seat! VenueChamber Meeting Place | 600 W Lanier Ave STE 205, Fayetteville, GA 30214 DateTuesday, November 18th | 9:00 AM – 12:30 PM 9 AMDoors Open | Coffee, Pastries, and Light Networking 9:30 AMWorkshop Begins 12:00 PMWorkshop Concludes; Lunch is Served By the […]
- [Referrals Come from Leadership](https://www.muldrowmarketing.com/referrals-come-from-leadership/): Virginia Highland PowerCore Team “Referrals Come from Leadership” Fill out the quick form below. Ask yourself these questions: “What are my natural strengths?” “What position would I be a good fit for?”  A Reminder: This form does not nominate you for an officer’s position. It is a poll to aid the current officers in making final decisions.
- [Networking for Introverts RSVP](https://www.muldrowmarketing.com/networking-for-introverts-rsvp/): Fine Arts and Crafts Entrepreneurs and Muldrow Marketing Present: “Networking for Introverts” Do you find networking events daunting? Are you an introvert looking to improve your networking skills in a comfortable, supportive environment? Join us for “Networking for Introverts,” a 45-minute virtual workshop designed specifically for you. Wednesday, May 29th 12 – 12:45 PM Reserve My Spot! In this interactive session, you’ll learn practical tips and strategies to build meaningful connections without feeling overwhelmed. Our experienced facilitator will cover: Overcoming common networking fears Crafting your personal elevator pitch Effective communication techniques for introverts Building and maintaining professional relationships online Whether you’re […]
- [Marketing Masterclass Tickets](https://www.muldrowmarketing.com/marketing-masterclass-tickets/): Masterclass Tickets
- [Privacy Policy](https://www.muldrowmarketing.com/privacy-policy/): PRIVACY POLICY Welcome to Muldrow Marketing. 1. Introduction Welcome to Muldrow Marketing. This Privacy Policy outlines our practices regarding thecollection, use, and sharing of your personal information. By using our website and services,you consent to the practices described in this Privacy Policy. 2. Information We Collect• Personal Data: This includes information that you provide to us, such as your name,email address, phone number, and payment information.• Usage Data: We may also collect information about how our website is accessed andused. This may include your IP address, browser type, device type, pages visited, andother diagnostic data. 3. How We Use Your Information• […]
- [Lunch n' Learn RSVP](https://www.muldrowmarketing.com/lunchandlearn/): Make Any Website Disability-Friendly with Muldrow Marketing Lunch n’ Learn We are excited to offer a Lunch n’ Learn at The Fayette Chamber of Commerce, where local business owners have a chance to learn more about the importance of accessibility and the impact it can have on your business.  This event is open to everyone and a free lunch will be served. You do not have to be a member of the Fayette Chamber of Commerce to attend. Fayetter Chamber Meeting Place 600 West Lanier Avenue, Suite 205 Fayetteville, GA 30214 Thursday, October 12, 2023 – 11:30 AM – 1:00 PM […]
- [Website Accessibility](https://www.muldrowmarketing.com/accessibility/): Website Accessibility Web Access is For EVERYBODY. DISCOVER HOW WEBSITE ACCESSIBILITY CAN HELP YOUR BUSINESS GROW. Did You Know? People with disabilities account for $500 Billion in disposable income. With this in mind… Is your website helping you reach ALL your customers? Not sure why this matters? Simple. Every body should be able to enjoy the internet! That’s why Muldrow Marketing is excited to offer an accessibility feature for your website. LEARN MORE FREE WEBSITE AUDIT accessibility noun [ak-ses-uh-bil-uh-tee] “The inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by people […]
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- [Jordan Guest](https://www.muldrowmarketing.com/jordan-guest/): Elevating Brands is Our Business We help you attract your best customers. 0 + Years Experience 0 + Brands Elevated 0 + Industries Served 0 + Coffee Runs Our Services WebsiteDevelopment TargetedAdvertising DigitalMarketing BrandDevelopment GraphicDesign VideoProduction WebsiteDevelopment Website DesignSupport & MaintenanceContent CreationBlogging TargetedAdvertising Direct MailGoogle AdsFacebook AdsPrint Ads DigitalMarketing Social Media ManagementCRMSEOAnalytics & Strategy BrandDevelopment BrandingMarketing StrategyCoaching SessionsBusiness Strategy GraphicDesign LogosBrand AssetsMarketing CollateralSignage VideoProduction CommercialsAdsFacebook LivePhotography LET’s Create Elevating brands is our business. We’re a full service marketing firm, helping your business start. run. grow. LET’s Create Expertly Designed All brand assets are expertly designed with the highest return on your […]
- [Jason Muldrow](https://www.muldrowmarketing.com/jason-muldrow/): Elevating Brands is Our Business We help you attract your best customers. 0 + Years Experience 0 + Brands Elevated 0 + Industries Served 0 + Coffee Runs Our Services WebsiteDevelopment TargetedAdvertising DigitalMarketing BrandDevelopment GraphicDesign VideoProduction WebsiteDevelopment Website DesignSupport & MaintenanceContent CreationBlogging TargetedAdvertising Direct MailGoogle AdsFacebook AdsPrint Ads DigitalMarketing Social Media ManagementCRMSEOAnalytics & Strategy BrandDevelopment BrandingMarketing StrategyCoaching SessionsBusiness Strategy GraphicDesign LogosBrand AssetsMarketing CollateralSignage VideoProduction CommercialsAdsFacebook LivePhotography LET’s Create Elevating brands is our business. We’re a full service marketing firm, helping your business start. run. grow. LET’s Create Expertly Designed All brand assets are expertly designed with the highest return on your […]
- [Graphic Design](https://www.muldrowmarketing.com/graphic-design/): LOGOS • BRANDING & BRAND DEVELOPMENT • PRINT & DIGITAL DESIGN  • MOTION GRAPHICS • BOOK & MAGAZINE LAYOUT What is Graphic Design? Graphic Design is the art or skill of combining text and pictures in advertisements, magazines, or books using design principles. People are constantly consuming visual input through print or digital mediums so the need for graphic design is growing exponentially. THE REAL QUESTION IS… Who needs Graphic Design? Well, you do! If you have something to sell or promote, chances are you need some form of graphic design. Whether that be labels or stickers, envelopes or packaging, digital […]
- [Onboarding](https://www.muldrowmarketing.com/client-onboarding/): Let’s Get Started! We’re so excited to be your new marketing team! We’re ready to get started, but there are a few pieces of information we need to make sure that we’re doing our best to elevate your brand! Don’t worry if some of this information doesn’t apply to you, or you don’t know the answer. This is just a tool to help us to help you succeed. The Basics How We Started Look and Feel Brand Voice Target Audience Goals The Basics Exactly that! The basics of who we need to speak to, how we need to contact them, and […]
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- [Muldrow Monday Good Webpage](https://www.muldrowmarketing.com/muldrow-monday-good-webpage/): About Locations Shop Contact UPDATED BUSINESS WEBSITE, LLC. The Old Website Done BETTER. Previous Next Here at Updated Business Website, LLC. we are grateful to our angels at Muldrow Marketing for giving our outdated website the attention and care that it needed.  Giving your website an update is giving your customers peace of mind! Our customers are able to find all of the information that they need to know without being hit by a huge wall of text! John Doe@username Read More Updated Business Website, LLC. is way better than Outdated Website, LLC!! Jane Doe@username_cool Read More I would recommend getting […]
- [Video Marketing](https://www.muldrowmarketing.com/video/): https://muldrowmarketing.com/wp-content/uploads/2022/06/Untitled-design-4.mp4 DRONE • BRAND PROFILE • COMMERCIALS • PRODUCT FEATURES • REAL ESTATE • SERVICE ADVERTISING • TRAINING • YOUTUBE • SOCIAL MEDIA Professional video marketing specialists Video has changed a lot of things in the past, and while photos and words are always good, there’s just something about video that adds that little extra oomph to get your product, business, or service out there into the world. Nothing can elevate your brand like elevating your story. REMEMBER WHEN VIDEO KILLED THE RADIO STAR? Yeah, us too. Video is the new norm in marketing. Video consumption is rising every year. Consumers prefer watching videos […]
- [Social Media](https://www.muldrowmarketing.com/social-media/): FACEBOOK • INSTAGRAM • TWITTER • LINKEDIN • TIKTOK Multiplatform social media specialists. It’s no surprise the latest craze of advertising is social media. Maintaining your business’s presence on social media is vital to keeping customers updated. Let’s elevate your brand by elevating your presence. SOOOOO… What does that mean? No longer is it enough to put out a commercial once a year to tell the world about your business This is because our society is constantly being hooked by other forms of advertising, and as the old saying goes, “order or get out of line.” (Yeah, we know there are others, […]
- [Terms of Service](https://www.muldrowmarketing.com/terms-of-service/): TERMS OF SERVICE Welcome to Muldrow Marketing. These Terms of Service (“Terms”) govern your use of our website and services (“Services”), and by accessing and using our Services, you agree to these Terms. If you do not agree to these Terms, please do not use our Services. 2. Services Provided Our Services include but are not limited to: • Paid advertisement campaigns • Marketing consulting • Video production and editing • Photography services • Graphic design • Web design and maintenance • Print services 3. Registration & Accounts Some parts of our Services may require registration. You must provide accurate and […]
- [Business EXPO Welcome](https://www.muldrowmarketing.com/howdy/): HOWDY! It was nice to meet you. What an awesome day at the Fayette Chamber’s Business EXPOFest! We hope you made some awesome connections and handed out a *ton* of business cards.  https://vimeo.com/702193452 Check out the (awesome) video and meet our team. We look forward to creating together!  LET’S BE FRIENDS.
- [Blog](https://www.muldrowmarketing.com/blog/): Blog Recent Posts
- [Home Page - 2022 Version](https://www.muldrowmarketing.com/): Elevating Brands is Our Business We help you attract your best customers. Years ofExperience 0 + BrandsElevated 0 + IndustriesServed 0 + Coffee Runs(and counting!) 0 + Our Services WebsiteDevelopment TargetedAdvertising DigitalMarketing BrandDevelopment GraphicDesign VideoProduction WebsiteDevelopment Website DesignSupport & MaintenanceContent CreationBlogging TargetedAdvertising Direct MailGoogle AdsFacebook AdsPrint Ads DigitalMarketing Social Media ManagementCRMSEOAnalytics & Strategy BrandDevelopment BrandingMarketing StrategyCoaching SessionsBusiness Strategy GraphicDesign LogosBrand AssetsMarketing CollateralSignage VideoProduction CommercialsAdsFacebook LivePhotography LET’s Create Elevating brands is our business. We’re a full service marketing firm, helping your business start. run. grow. LET’s Create Expertly Designed All brand assets are expertly designed with the highest return on your investment […]
- [Websites](https://www.muldrowmarketing.com/websites/): WORDPRESS • SHOPIFY • WOOCOMMERCE • WIX • SQUARESPACE Atlanta web design and development. AKA the most visible asset your brand has. A powerful website generates the greatest ROI. It’s time to elevate your brand by elevating your website. LET’S TALK INDUSTRY LANGUAGE. WHAT IS UX? Keep your users on your site with an exceptional UX. (That’s “user experience” to you.) Keep it simple. Humans need clear navigation and easy paths toward conversion. A holistic strategy organizes your site, marshalls your content, and surfaces the key information your visitors need to have a great experience. That’s UX. It’s a mixture of quantitative data […]
- [PowerCore Form Pages](https://www.muldrowmarketing.com/powercore-form-pages/): FOR THE LOVE OF FORMS. REFERRALS IGNITE BUSINESS. Metrics matter. It’s the way we track success. Please fill out the forms below to track our team. Let Jordan know if you have any questions at all. HELP! I need somebody. WE DID BUSINESS. You made money. And that rocks. REFERRAL RECORD. Get coffee. Share the love. Record it below. FEED FORWARD. Tell us what you think.
- [Drone Video ATL](https://www.muldrowmarketing.com/video-old/drone-video-atl/): REAL ESTATE We’ll Be a Great Team If You Are A: Real Estate Agent Property Investor Real Estate Photographer Property Manager Home Inspector COMMERCIAL Our Ideal Clients Are: Warehouse Managers Corporate Distribution Centers Commercial Real Estate Agents Warehouse Operation Managers Commercial Real Estate Investors CINEMATIC We Want to Capture Your: Movie Scenes Documentary Brand Profile Video Wedding Corporate Event VIEW OUR PORTFOLIO A PROFESSIONAL DRONE TEAM. At your fingertips. To put it frankly, the world is not short on videos to watch. What we are short on, however, is good videos – videos backed by experience and professionalism. It is no […]
- [Welcome](https://www.muldrowmarketing.com/welcome/): HOWDY! Click the buttons below to learn more! SABA Website CONTACT US Facebook Twitter Instagram Pinterest
- [SABA](https://www.muldrowmarketing.com/fayetteville-saba/): BECOME A PRESENTER. WE WANT TO LEARN ABOUT YOUR BUSINESS! SABA (South Atlanta Business Association) is a group of like-minded business professionals who strive to do more than simply exchange business cards; helping one another grow as individuals and entrepreneurs is our mission. SABA meetings are free to attend. You can register for meetings on the SABA website at the button below.  Muldrow Marketing is the host of the Fayetteville SABA chapter and we meet on the third Wednesday of every month. If you would like to sign up to present a 30-minute presentation on your business, please fill out the form […]
- [Training Videos](https://www.muldrowmarketing.com/video-old/training-videos/): TRAINING VIDEOS FOR YOUR BUSINESS THE POWER OF EXPLAINING (THROUGH VIDEO) In our changing world, online classes are becoming increasingly more prevalent. People are constantly finding more and more uses for online training programs. But these aren’t just limited to corporate training videos! What about simple “explainer videos”?  The Huffington Post reports that “90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.” They go on to say, “this indicates visual education aids like video can improve learning styles and increase the rate at which we retain information.” It goes without saying that […]
- [YouTube for Business](https://www.muldrowmarketing.com/video-old/youtube-for-business/): YOUTUBE FOR BUSINESS VIDEO SERVICES WHY YOUTUBE IS IMPORTANT A long time ago, in a galaxy far far away, the first-ever video was uploaded to YouTube. This 2005 video, called “Me at the Zoo,” now has over 100 million views and its owner has over 900,000 subscribers. Pretty good for an 18-second video. YouTube continues to grow in popularity today. With over 1.3 billion users every day, it’s no wonder it has become the 2nd most visited search engine in the world, right after Google. But what does this have to do with your business?     BENEFITS OF A BUSINESS YOUTUBE Studies […]
- [Product Feature](https://www.muldrowmarketing.com/video-old/product-feature/): PRODUCT FEATURE VIDEO SERVICES How To ESTABLISH A PRODUCT FEATURE WITH MARKETING VIDEOS Currently, on the internet, there are over 1.3 million people on YouTube, with over 1,000,000,000 hours of content viewed each day. In fact, research shows that YouTube is replacing TV for “primetime” video watching after work and on the weekends. Much of this can be attributed to our society’s switch to preferring easy, digestible content in shorter videos. But what does that mean for your business?     TIME TO CHANGE Spending lots of time on marketing campaigns that are never going to be seen or watched all the way through […]
- [Service Advertising](https://www.muldrowmarketing.com/video-old/service-advertising/): SERVICE ADVERTISING VIDEO SERVICES How To USE VIDEO FOR  BUSINESS SERVICE ADVERTISING Currently, on the internet, there are over 1.3 million people on YouTube, with over 1,000,000,000 hours of content viewed each day. In fact, research shows that YouTube is replacing TV for “primetime” video watching after work and on the weekends. Much of this can be attributed to our society’s switch to preferring easy, digestible content in shorter videos. But what does that mean for your business’ service advertising?   TIME TO CHANGE Spending lots of time on marketing campaigns that are never going to be seen or watched all the way […]
- [Real Estate Video](https://www.muldrowmarketing.com/video-old/real-estate-video/): REAL ESTATE VIDEO SERVICES HOW TO ADVERTISE WITH REAL ESTATE VIDEOS The housing market is a fluctuating business. Especially when it comes to unforeseen circumstances (i.e. the beginning of 2020!). So the question is, how can one ensure that they are getting the most out of their efforts when it comes to the real estate market? Marketing is all about being seen. Making sure that you are helping your clients reach not only the most number of buyers but also the right buyers for them. But just reaching them isn’t enough anymore.  TECHNOLOGY HAS CHANGED OUR WORLD. With all the technology and social […]
- [Brand Marketing Video](https://www.muldrowmarketing.com/video-old/brand-marketing-video/): BRAND MARKETING VIDEO SERVICES How To ESTABLISH A Brand with Marketing Videos Currently, on the internet, there are over 1.3 million people on YouTube, with over 1,000,000,000 hours of content viewed each day. In fact, research shows that YouTube is replacing TV for “primetime” video watching after work and on the weekends. Much of this can be attributed to our society’s switch to preferring easy, digestible content in shorter videos. But what does that mean for your business?   TIME TO CHANGE Spending lots of time on marketing campaigns that won’t be seen or watched all the way through is sadly […]
- [Commercials](https://www.muldrowmarketing.com/video-old/commercials/): COMMERCIAL MARKETING VIDEO SERVICES Did you know that the average cost of a Super Bowl commercial is $5.25 million! Large corporations are willing to pay this much because they work. Commercials, locally or nationally broadcasted, are an effective way to get your product or service in front of your audience so that you can make the most of your marketing efforts. Investopedia says “since 2018, Coca-Cola has committed to spending $5.8 billion on advertising per year.” And not to prove their point, but… you did just know exactly who we were talking about, didn’t you? Those polar bears are pretty unforgettable! […]
- [Contact](https://www.muldrowmarketing.com/contact/): CONTACT US WE’RE HERE TO HELP. A team that cares is the foundation of any great business. That’s an integral part of who we are here at Muldrow Marketing. The success and growth of your business is important to us. (678) 561-4429 Write Us 6000 Shakerag Hill Suite 308 Peachtree City, GA 30269 LET’S CREATE TOGETHER.
- [Drone Video Services](https://www.muldrowmarketing.com/video-old/drone-video-services/): AERIAL DRONE VIDEO SERVICES We’re taking your project to the next level with drone video. Now more than ever before, thousands of individuals are able to make videos at home with their own devices. In fact, it is said that videos will account for 80% of website traffic by 2021. It is definitely an era for the creatives! But with such a saturated market of content, how do you make sure your hard work stands out above the crowd?   One way is by going beyond what just a normal phone can do. Why not add in spectacular, thematic views with […]
- [Do It With You](https://www.muldrowmarketing.com/video-old/do-it-with-you/): DO IT WITH YOU VIDEO SERVICES It is predicted that by the year 2021, videos will account for 80% of internet traffic. This is because most consumers say they prefer videos to regular written content, increasing the likelihood of the video being watched and shared! https://vimeo.com/418546136 Videos are also more likely to show up on social feeds and in search engines. By adding a video to YouTube (the world’s 2nd largest search engine), websites and companies are more likely to show up on the first page of a Google search (the world’s #1 search engine) by up to 50 times! (Note: […]
- [Download - February](https://www.muldrowmarketing.com/love-my-business/): FIRST THINGS FIRST. So, what exactly is email marketing? It’s the season of love and we know you love your business. Spending money wisely is an important part of growing and caring for your brand.   Email marketing is a form of direct marketing that is extremely cost-efficient. For every $1 you spend, you can expect up to $51 in ROI (return on investment), making it one of the top customer acquisition strategies for brands of all sizes.  When done right, email marketing is one of the strongest ways to market your brand. But like everything, doing it right takes time to learn […]
- [Blog Calendar Download](https://www.muldrowmarketing.com/blog-calendar-download/): THANK YOU FOR BEING A FRIEND. *cue the Golden Girls theme* CLICK THE LOGOTO DOWNLOAD And prepare to be awesome. Buckle your seat belts, keep hands and feet inside the vehicle at all times, then tap the circle icon to begin your download.
- [January Calendar Download](https://www.muldrowmarketing.com/2020-calendar-download/): Download 2020 Marketing Calendar
- [Download - January](https://www.muldrowmarketing.com/download/): Howdy.welcome to the future OF DIGITAL MARKETING. THANKS FOR JOINING US FOR SABA. It was great to see you! Fill out the form below and, like magic, you will receive your download in your email! READY TO JOIN THECOOL KID CLUB?
- [Sample Page](https://www.muldrowmarketing.com/sample-page/): This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.) …or something like this: The XYZ Doohickey Company was founded in 1971, and […]
- [Home](https://www.muldrowmarketing.com/home/): [rev_slider alias=”creative-hero”][/rev_slider] We help brands attract and retain their best customers. 0 + Years Experience 0 + Brands Elevated 0 + Industries Served 91 + Coffee Runs Our Services Website DesignSupport & MaintenanceContent CreationBlogging Direct MailGoogle AdsFacebook AdsPrint Ads Social Media ManagementCRMSEOAnalytics & Strategy BrandingMarketing StrategyCoaching SessionsBusiness Strategy LogosBrand AssetsMarketing CollateralSignage CommercialsAdsFacebook Live Photography Elevating brands is our business. We’re a full service marketing firm, helping your business start. run. grow. LET’s Create All brand assets are expertly designed with the highest return on your investment in mind. Previous Next Previous Next Previous Next Previous Next Previous Next Elevate your brand […]
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