Content vs. Copy

Did you know that marketing content and ad copy are two different things? It can be easy to confuse the two, but we are here to set the record straight!

Here are some ways to help you understand the difference between the two and some examples of how to use them.

Content Marketing

Content marketing is defined as “a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.” according to MailChimp. This type of marketing is more about building connections and sharing information with your audience. 

Examples of content marketing are things like sharing information or posting blogs. It isn’t meant to drive customers to action, it is more about establishing your business as an expert in the field and keeping your business top of mind.

Ad Copy

Ad copy is defined as “content that encourages a potential buyer to take action and purchase a product.” by Indeed. This is the written portion in ads graphics or ads that encourages people to reach out for a quote or make a purchase.

Googling “used sports equipment”? All of the words that you see telling you to “shop helmets” and “find great deals” in the sponsored ads are ad copy!  Scrolling through social media and see a graphic that says “Call Us Today” or “Contact Us”? The words in the graphic are ad copy!

So which should you use for your business? The answer is both! Content marketing is great for use on social media and as a blog on your website. The ad copy is great for, well, ads! It is also useful to sprinkle throughout your website to drive customers to take a desired action, whether it is filling out a lead form or making a purchase.

The team at Muldrow Marketing knows the difference between ad copy and marketing content and how to implement both! Contact us today to elevate your brand!


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