Hot-Button Issues in Marketing

Your target market likely has a lot of problems that they are facing daily. Am I going to get the kids to school on time? How am I going to get this coffee stain out of my shirt before my meeting? Your product or service likely helps them to solve at least one of their problems, so focusing on their hot-button issues is an excellent campaign strategy!

Everyone’s time is precious, so while your marketing might focus on some interesting issues, your audience is more likely to spend time focusing on content that addresses their pain points or gets them really excited.

When it comes to pain points, these are the hot-button issues that really frustrate your target market. If you have a residential cleaning business, a common pain point for your target market might be keeping the grout in their shower clean. This would be the perfect opportunity for you to show some before and after photos or talk about how your biweekly cleaning subscription service will keep their grout looking fresh.

Talking about the hot-button issues that get your target market excited is a little easier, after all, your product or service is exciting! The biggest thing to keep in mind is that while there are probably a lot of cool features, people are more worried about the results that they will have when using your product or service.

If you aren’t sure what your target market’s hot-button issues are, we can help! Muldrow Marketing is excited to help elevate your brand through market research and expertly curated content! Call us today to get started.


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