Currently, on the internet, there are over 1.3 million people on YouTube, with over 1,000,000,000 hours of content viewed each day. In fact, research shows that YouTube is replacing TV for “primetime” video watching after work and on the weekends.

Much of this can be attributed to our society’s switch to preferring easy, digestible content in shorter videos. But what does that mean for your business?




Spending lots of time on marketing campaigns that are never going to be seen or watched all the way through is sadly, a waste of time. It is important to consider your video marketing strategy and what is the best move to establish your business’s product.

For many businesses, short YouTube videos or videos on a social media platform are great for getting seen because currently, it is the viewer’s favorite content. This also makes it very shareable, increasing your chances of having a successful video marketing campaign. 



Muldrow Marketing is a full-service advertising agency offering assistance in many areas including video production. If you decide a business service advertising video  is right for you, we can develop the script and offer the resources and crew you need to make it happen! 

But of course, the first step is understanding which type of online video will land the most with your target audience.


Don’t Forget Where You Came From 


Many companies are born from a colliding of passion and value. Though some companies have changed more than others since their humble beginnings, a good origin story is always a great way to pull some heartstrings while sharing critical steps that took place on the product roadmap of your organization.

Some places have changed a lot, while others have stayed “reliable and classic”. Origin stories though, are a great way to introduce customers to the product’s development process and how you have continued to focus on the user’s experience throughout the years with product management. 

So whether that list of features has changed tremendously, or is the same as it was in 1968, no one can deny that a video of a company’s beginnings is always shareable content. 




And why we trust them.

Most testimonials are real people. They work well because they don’t have to be overly elaborate or creative to be effective. According to, studies show that “79% of consumers trust online reviews as much as personal recommendations.” 

However, as simple and straight forward as a testimonial can be, they still have to be believable to work. 

First things first, find a consumer who truly believes in your product as much as you do.  Then, simply interview them on camera. No script, no polished lines. Just let them explain to you why they are so proud to use your product again and again. 





With the rise of social media, unboxing videos have really skyrocketed. For the same reason that game shows were popular in the 70s, and that children get excited on Christmas morning, there is nothing that grabs the viewers’ attention like unboxing videos. 

This type of video content allows multiple products to be viewed and explained in short detail. The trick is, however, the more invested the audience is in the person who is doing the unboxing, the more interested they will be in what is unboxed. 



These types of videos are a great way to start establishing your product’s brand and growing clientele. Marketing experts will tell you a good campaign comes from knowing your target audience and communicating with them effectively. And while we know videos are for sure the most effective way to communicate, it takes some research and experience to decide the best way to communicate with them. 

At Muldrow Marketing, we specialize in helping businesses elevate their brand to reach their preferred customer. No matter what your next project is, we’re here for you.

Contact us today for more information on how we can help!