VIDEO SERVICES
The housing market is a fluctuating business. Especially when it comes to unforeseen circumstances (i.e. the beginning of 2020!). So the question is, how can one ensure that they are getting the most out of their efforts when it comes to the real estate market?
Marketing is all about being seen. Making sure that you are helping your clients reach not only the most number of buyers but also the right buyers for them. But just reaching them isn’t enough anymore.
With all the technology and social media, there can be a lot of advantages! Sellers and agents can now reach more people than ever before without a whole lot of time investment. By making a single social media page, an agent can pass around hundreds of pictures of homes to thousands of clients with just the click of a button.
That’s the equivalent of going door to door 15 years ago and having people scroll through your camera roll on your digital camera for an hour.
However, the downside of this accessibility is that everybody is doing it. It’s no longer a bonus to post your home listings on the internet, it’s a requirement.
Now imagine you are going door to door with your dazzling camera roll and there is a line of other real estate agents at the door with their cameras, too. What is going to make clients want to take the time to look at your pictures over others? And better yet, what is going to help them remember what you have shown them?
First and foremost, good pictures are always a must. Poor, low-quality photos tell the client that you are not invested or interested in this home, and they shouldn’t be either. Showing that you care is a simple, but effective way to make the most out of your listings on the internet.
Another way is to not only take pictures of the home but to video it.
Research shows that only 9% of agents create tour videos for their listings. (That door to door salesman line just got a whole lot shorter didn’t it!) Videos are a great way to capture the essence of the home better than just stills alone. This is simply because homebuyers are more willing to invest in a place if they are able to feel as if they already belong there before they even step on the property.
At the beginning of this 2020 year, we got to experience what it is like to not be able to leave our homes to experience the world outside of it. That being said, buyers have also gotten the opportunity to become more and more independent from their homes than ever before.
And to pique their interest will probably take a little more coaxing than before. Adding real estate listing videos to your platform is just another way to help you come out stronger and smarter from this epidemic than before.
Videos are proven to generate more leads than any other form of advertisement. In fact, according to promodo.com , they write about “10 Stats That Prove Real Estate Agents Should Use Video Marketing”, they note that “73% of homeowners say that they are more likely to list with a real estate agent who uses video.” In addition, they also say that “marketers who use video grow revenue 49% faster than non-video users”, giving it a 51% return on investment.
Real estate tours are excellent at doing this because they bring the home shopping process from a flat 2-dimensional picture of a room to an elaborate walkthrough process that makes the buyer feel engaged.
Good quality photos are the first step in creating a firm foundation for your online real estate and social media channels. Video, however, is an even better way to give you a step up on your competitors when it comes to property listings. Real estate video marketing can be used to speed up the buying process of homes.
At Muldrow Marketing, we have 20 years of experience, specializing in video marketing. This means that we have the equipment, skills, and know-how needed to do a great job when it comes to reaching your next potential clients.
Our high-caliber and experienced team works hard to paint your listings in the best light possible. It is our duty to create videos of high quality and importance.
In addition, we are Federal Aviation Administration (FAA) Drone/Remote Pilot licensed. This allows us to legally operate remote aircraft for commercial purposes for aerial photography and videography. Drone footage gives the advantage of a stable aerial view of the home, bringing the house to life and into the minds and hearts of potential buyers.
We know it takes both the buyers and sellers working hard at both ends to make the listing go through with a quick sell. That’s why we want to help you create the best real estate video tours with high-quality video production so you can get the most out of your time in the market.
Call Muldrow Marketing today to elevate your real estate listing.
