In our changing world, online classes are becoming increasingly more prevalent. People are constantly finding more and more uses for online training programs. But these aren’t just limited to corporate training videos! What about simple “explainer videos”? 

The Huffington Post reports that “90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.” They go on to say, “this indicates visual education aids like video can improve learning styles and increase the rate at which we retain information.”
It goes without saying that creating videos that are visually engaging might be the most effective for getting people to pay attention to their training videos. 



That being said, employee training videos are perfect for this, too! Are you tired of having to constantly explain the same thing over and over to each new employee? Or maybe you forget a detail or two with one staff member and then protocol is not enforced the same across the board? 

With employee training videos, businesses and corporations can have a consistent process for training new employees. Just like how Waffle House and Chick-fil-A have their own secret recipes to keep products consistent nationwide, effective training videos can be your recipe for keeping your company dependable and reliable across the board.



Another important, and often overlooked, example is online classes. And no, we are not just referring to your college degree! Online classes are a great way to invite learners to your lessons when they are unable to leave home, or if they live too far away. This also opens up your customer base to reach past what might just be in “driving distance.”

By creating videos that can be seen again and again, instructors can simply sell the link to the video, just like they would any individual class or class package. So whether you teach dance, instruct in music lessons, or maybe coach a sport; go ahead and start thinking about the courses that you can create that your audience would be interested to learn!




So now we see the possibilities of online videos, but how can we make this video content happen? That’s where the professionals come in! At Muldrow Marketing, we have the training needed to create high quality video productions that make customers want to come back to your business time and time again! 

Reach out to us so that we can help you create your next safety video, training videos, or online classes! The process of making the video works like this: You decide what it is you want to film. We will create a script and come with the equipment and experts needed to make it happen. 

Once we get everything set up, we will invite you to join us and we will start recording!

Are you needing an explainer video to show others how to make your famous strawberry cheesecake? Start baking! Or maybe it’s a new protocol you need all your employees to know about. Just say what you need to say and we’ll make sure we get it captured. 

Later, we will go to work on the video editing process to put it together in a way that ensures you look polished and professional. Then, we will send you the final cut to you so that you can put it online or maybe in a YouTube video series. 

Need help uploading that video or maybe updating your website? Don’t worry, we do that too! Whatever you need is we are here to make sure you and your business get seen the way it should. 



Some clients choose to use their first video as a free trial to show their clients what these instructional videos are all about. Undoubtedly, with a great quality video, this will build trust in your clientele that you know what you are doing. Unfortunately if the opposite were true, as knowledgeable as you may be on a subject, it may not matter if you do not have a video that portrays that in a way that helps your customers trust you. 

Another use for your videos could be a YouTube series! Starting a series of instructional videos that helps others know you and what your brand is helps your clients trust you and put a face to the name. 

Improve your training efficiency and effectiveness with the power of video. For more tips and tricks call Muldrow Marketing today! We’ll help you create a video or video series to get your business out there and thriving.