VIDEO SERVICES
A long time ago, in a galaxy far far away, the first-ever video was uploaded to YouTube. This 2005 video, called “Me at the Zoo,” now has over 100 million views and its owner has over 900,000 subscribers. Pretty good for an 18-second video.
YouTube continues to grow in popularity today. With over 1.3 billion users every day, it’s no wonder it has become the 2nd most visited search engine in the world, right after Google. But what does this have to do with your business?
Studies show that adding videos to your website through YouTube increases the chances of your company’s website showing up on the first page of Google by up to 50 times! And, given that 75% of users say that they don’t ever venture past the first page, this is extremely important in helping that your website gets seen.
In addition, YouTube not only has a larger audience, but it gives you “qualified traffic” according to www.ecliner.com. This means that the traffic you get on your YouTube page is being shown specifically to your target audience.
Ever notice how your homepage on YouTube is filled with covers of that great new band you like, while Uncle Jim’s is filled with things like “How To Fix Your Dryer”? Yep, that’s no accident. YouTube understands that every viewer is not the same, and so they don’t treat them like it. This helps new customers find you, thanks to relevant keywords.
YouTube is also a great way to share uploaded videos. If we gave you the choice of reading a chain email or watching a video with exactly the same content in it, which would you choose? If you are most people, you probably said video.
Research shows that information on the internet is 12 times more likely to be watched than to be read. That is because video content is a lot more entertaining and super easy to digest, giving it more watch time leading viewers to be more likely to share videos.
Videos are great at getting people to take action. A call to action is an important part of creating content, whether it be on social media, or through a video. YouTube videos can equate to 380% more clicks than other content. Imagine, that many more people saying yes to following your page or keeping up with your newsletter, thanks to your YouTube account.
Thanks to modern technology, sometimes links can be put right into the video itself! By ending your video with a link in the top right corner of the screen, for example, or maybe in the video’s description box, viewers have the opportunity to perform the “call to action” right then and there with all the new information they just acquired.
Did you know that videos are also better at helping audiences retain information as well? According to The Huffington Post, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.” Because of the way this works, they credit 1 minute of video time to be worth “1.8 million written words”! Now that would be a lot of reading!
Creating a YouTube channel for your business allows you to talk about who you are and what you do. It also allows customers to get to know you better, and trust you for the expert you are.
Hearing someone talk about their field of expertise gives the client a feel of understanding and trust towards them. It also builds trust in the feeling of “working with them before” as opposed to just blindly hiring someone else in your field. Business owners can also use little things like the profile picture or channel art to further convey your brand and mission to the audience.
A lot of businesses, though good, unfortunately, do not get the credit they deserve because of poor web pages, and YouTube is no exception. It is important to make sure your page looks polished, professional, and up to date.
As a creator, steps you can take towards this are having a consistent upload day along with a good quality video. Here at Muldrow Marketing, we specialize in making your video look great! Good audio, a clean background, and good camera quality all work together to give your video that clean, professional look.
Want another way to reach your audience? Try live streaming for quick updates! Live streaming is a great way to let your audience know you better and stay in touch with all that is going on in your business. By giving short, quick, live updates, your audience will have a sense of closeness with your business and they won’t easily forget about you.
Livestreams can also be used for longer-form videos as well, such as virtual conferences, church services, concerts, video podcasts, and more. The possibilities are endless.
All of this is great, but let’s talk about your ROI (Return on Investment). You are, after all, a businessperson. The YouTube Partner Program offers you an opportunity to optimize your videos through ads.
There are several requirements to be considered for this program. You must have a Google account, your channel must have at least 4,000 watch hours in the past 12 months and at least 1,000 subscribers, according to creatoracademy.youtube.com.
That being said, having and promoting a YouTube channel also gives you the opportunity to promote your business with free air-time. Gaining enough viewers will also allow you to possibly earn money back from ads. And while this is not guaranteed to take place, it still suffices to say that with such cheap air time and the possibility of getting a return, it’s a pretty good investment.
Another beauty of modern-day advertising through YouTube videos is the ease of sharing. By scrolling down to the bottom of the video, you can see a swooping arrow to the left of the word “SHARE”. This option makes video sharing easier than ever as you can pass along a link or the video itself through many different platforms.
You’ve heard of an email footer? How about an email video? That’s right! Want to give people a small introduction of who you are and what your company is about?
We’ve already said that videos are 12 times more likely to be watched than information is to be read. Linking your YouTube video in your emails is a quick and easy way to make sure that people know who you are and what you do.
Creating your YouTube business channel is very simple! Now that you have decided what kind of content you want to upload, reach out to the experts to make it happen!
To get started on making your YouTube channel a reality and get the most out of your business, call Muldrow Marketing today! We can’t wait to hear from you.
