Understanding Google Ads

Google Ads are a huge part of what people see when they search for anything on Google or visit any Google-owned website. 

If you search the term “banana bread” on Google, you will have pages and pages of information, but the information that is shown first is determined not only by relevance but by who is paying for Google ads. If a company that makes banana bread is paying for Google ads, they will likely be one of the top listings you see.

Navigating Google Ads can be a daunting task. There are a lot of aspects involved that you have to keep in mind. Google tries to simplify the process as much as possible, but you still have to have a firm idea of what your customers are looking for and what your business is.

When designing Google ads, there are several different types of campaigns to choose from. The different types are search, display, video, shopping, app, local, and smart. Each of these campaign types involves different elements.

Once you decide on a campaign type, then you start building your campaign. This is the part where you tailor the ads to reach your target market. You can also choose targeting options such as specific geographical areas, demographics, and even interests.

Another critical step is determining your ads budget. The more money you spend on ads, the more people are going to see them. You will set a daily budget and your ads will be shown until the budget is met each day.

Your budget also helps with Google’s ad bidding. When someone searches for something, the order in which the ads are shown is based on who is willing to pay the most for the top spot. Sometimes it can be difficult if you are using a more popular keyword in your ads or on your website, this is why it is beneficial to use a variety of keywords.

At Muldrow Marketing we have a team of experts who understand the ins and outs of Google Ads. We can help you determine your target market and how best to reach them. Contact us today!



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