It is a common misconception that marketing and advertising are the same. They are actually different!
Let’s start with marketing. Marketing involves knowing the target audience for your product or service. You have to know what your target audience needs from your product or service and how to best meet their needs. Knowing those needs helps you to design your product or service in a way that meets your customers’ needs.
Marketing is a process that continues and can change based on customer needs. By monitoring trends your strategy may have to shift or change. It takes a lot of focus, research, and strategy.
Some elements of marketing include branding, analyzing trends, and relationship building with your customers or clients. The ultimate goal is customer acquisition and retention.
Advertising is more about the promotion of a company. This promotion is typically done through paid channels such as Google Ads or Facebook Ads.
Elements of advertising include analyzing current customers and clients, developing pitches to market the business, and staying on top of marketing channels and trends. The ultimate goal of advertising is to attract first-time buyers and compel purchases.
Advertising is a big part of the marketing process. It helps to support your marketing efforts. Once you know what your customers are looking for, you can use those things for your advertising.
There are a lot of other key differences between the two, this is just the tip of the iceberg. The main takeaway is that advertising supports marketing.
For help with your marketing and advertising needs, Muldrow Marketing is here! Contact us today!
