Everyone knows that it is important to have a website for your business. Nowadays people turn to the internet for information, so it is vital for them to be able to find that information, especially if it pertains to your business.
While simply having a website is beneficial, it is even more important for your website to be engaging. When people find their way to your page, they are less likely to stay on that page if they are met with a simple wall of text.
Having images or graphics on your website grabs the viewer’s attention. It also helps to have your brand’s colors throughout the page so that people will know that they are looking at the right website for the right business.
Another way to grab people’s attention is with movement. Having a photo banner scrolling or having different page elements slide into view as they scroll down the page can encourage them to continue moving down the page, and it draws their focus to the information attached to it.
You want to make sure that any information that the viewer might need is on your website as well. Having different menu options available helps to segment that information so the readers aren’t overwhelmed with having to read a lot of text to find the one piece of information they may be looking for.
The last thing to keep in mind is that while all of these are elements of a great website, include them in moderation. It can also be overwhelming to visit a site and have everything moving around and not be able to find information because they are distracted by photos moving in and out or information moving too fast across the screen.
Some ways to tell if your website is keeping up are by visiting competitors’ websites and staying on top of trends. While you definitely don’t want to mimic a competitor’s website, noting the things that they are doing differently that you can put your own twist on can be helpful. Also, being aware of trends on other popular websites can help with inspiration.
If your website needs an upgrade, but you don’t know where to start, the expert web designers at Muldrow Marketing can bring you up to speed! Contact us today for your website needs.
