By the end of this workshop, you’ll walk away with:

• A clear understanding of the difference between marketing and advertising
• Insight into the role of marketing as your long-term strategy and foundation
• Clarity on how advertising works as a short-term, tactical tool
• Guidance on when to focus on marketing vs. when to run advertising campaigns
• Real-world examples of businesses that got it right—and wrong
• Tips on what you can manage in-house and what’s better to outsource
• An introduction to tools and resources that make both marketing and advertising easier
• A simple action plan with steps you can apply to your business right away
• Networking connections with other like-minded business professionals