A Guide to Great Marketing Videos: Post-Production

You’ve made it to the end! This is the last part of our 3 part blog series on marketing video production! If you haven’t gotten a chance to check out the first two parts, Pre-Production and Production, it’s not too late! Hopefully, by now you are excited about bringing great marketing videos to your business.

This part of the process is called post-production. It’s time to carefully carve everything down to the perfect video.🗿

Here are the perfect post-production steps:

  • Edit
    • This is where you take all of your amazing footage and trim them down and throw them on a timeline; don’t forget the B-roll! Once you get all of your bits and bobs on the timeline you can trim them down and organize the clips even further until everything flows together in a way that makes sense for your video goals.
  • Record Voiceover
    • If your video requires some narration, now is the time! Once you have your video together it will be easier to record a voiceover that lines up with the flow of your marketing video.
  • Graphics
    • Next, create some graphics to enhance your video. Graphics help to emphasize certain points, educate viewers further, and help your audience visualize ideas.
  • Color Correction
    • Color correcting your video involves fixing any imbalance in color so it looks the way that you intended it. How you intend for it to look can be realistic or stylized based on your vision for the final result. This step can be as easy or as complicated as you want to make it! It really depends on how much time and money you have to spend. The thing to keep in mind is how this video will reinforce your brand.
  • Music
    • It’s time for the tunes! Background music is essential! It is there to complement your video and set the tone and mood for your video. 

Now that we have walked you through all of the fun and detailed steps of creating great marketing videos, it’s time to put it to the test! We can’t wait to see what content you come up with. As always, Muldrow Marketing is here to help with our team of experienced video visionaries! Let’s elevate your brand.


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