What Kind of Video Do I Need?

Utilizing video to promote your business is a fantastic marketing strategy. Once you decide to move forward with video, you are probably wondering, “what kind of video do I need?”.

To answer that question, it is best to know what options you have available. Here are a few types of marketing videos to consider:

  • Brand Profile – We like to describe your brand profile video as your business’s origin story. These videos give you an opportunity to introduce your brand to your audience. It is usually short but packs a powerful message about why customers should choose your brand.
  • Commercials – Commercials are a great way to get your product or service in front of customers. They are like teasers for your business. They give the customers enough information, without going into the minute details.
  • Product Features – This one is pretty self-explanatory, you make great products, so tell people about them! These videos give you an opportunity to go into deeper detail about your products than a commercial.
  • Real Estate – Homebuyers want to be able to envision themselves in the homes that they are considering investing in. There’s no better way to help them visualize that than with a video!
  • Service Advertising – Your business may not have products, but instead offers services such as cleaning or repairs. Showing customers videos of your team in action helps customers to feel more comfortable working with your company.
  • YouTube – YouTube gets 14.3 billion visits per month! Having your business’s videos on YouTube just makes sense! 
  • Social Media – Social media is a huge part of our culture. Connecting with your customers on social media is beneficial to the growth of your business. According to The Marketing Helpline, video posts on social media get 48% more views, so having videos on your social media is a no-brainer.

When considering each of these it is also important to think about where you would like to use these videos. The answer to that question is easy for social media videos and YouTube videos, but what about brand profile videos?

Another thing to consider is your target market. Are you trying to reach a younger audience? What about more specific demographics like homeowners?

All in all, the best way to answer the question of “what kind of video do I need?” is by having a firm understanding of what your business does and who you are trying to reach. A professional marketing team can help you take that information and develop the perfect strategy for your business. 

Not only is Muldrow Marketing a professional team ready to help you find a strategy that works, but they have an amazing crew of video experts that can help you with the video production process as well! Contact us today to elevate your brand by elevating your video!


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