Business Websites and The Need for Speed!

Your website is the face of your business. It is not only important for it to be beautiful, but it also has to be fast! That’s why, when you are designing a website for your business, you have to keep the need for speed in mind.

According to Speedysite, the average webpage size has doubled over the last 3 years. Bigger web pages mean that they take more time to load. The longer a page takes to load, the less likely people are going to wait. According to a Google study, 53% of mobile site visitors leave a page that takes longer than three seconds to load.

This quote from Andy Crestodina of Orbit Media says it all, “Web pages don’t have loading bars. So when the page is slow, the visitor doesn’t know if the delay will be another 500 milliseconds or 15 seconds. Maybe it will never load. And the back button is right there.”

How can you tell if your website is fast? There are various free website speed tests that you can do that test mobile website speed, page speed, and website performance, in general, to see how your site performs. Google Pagespeed Insights is a great tool for this as well. 

So what can you do to increase the speed of your business’s website without losing fun design elements? Here are some ways you can improve your website’s speed:

  1. Choose a website host that is optimized for performance. Some of the lower-cost website hostsFast Business Websites use shared resources between multiple sites on a strained server. This reflects on your website in the form of slower loading times.
  2. Make sure that any images you use are optimized and compressed. You can do this by changing the image file type, enabling lazy loading, and lossy or lossless compression.
  3. Reduce your redirects! Sometimes you have to use them, but the fewer you use the better!

These are just a few of the ways you can increase your business’s website speed and keep potential customers from leaving your website. Our web design experts at Muldrow Marketing know how to design beautiful websites that meet that need for speed!! Contact us today to get started.


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