How to Build a Better eCommerce Website

You know that you have great products, so let’s talk about how to build a better eCommerce website so your customers can purchase with confidence and ease!

Here are some tips to turn your website visitors into loyal customers!

  1. The first rule is to KEEP IT SIMPLE! One of the reasons people prefer shopping online is ease, so if your website is confusing to navigate or involves a difficult checkout system, people are likely to abandon their carts.
  2. Optimize your site for multiple devices. According to Statista, 82% of internet users in the United States have used a mobile device to shop online, so your website needs to look good on desktop, tablet, and mobile.
  3. Reviews are a big deal! Trust is huge in building customer relationships. Reviews increase potential customers’ trust in your brand and confidence in your products. More than 88% of online shoppers incorporate reviews into their purchase decision (Vendasta).
  4. Security is EXTREMELY important. Customers want to know that nothing will happen with their payment information on your website. Make sure to use a secure payment system during checkout and if your payment platform has security badges for you to display, use them! Customers will feel more confident making a purchase knowing that their information is safe.
  5. Use professional images. High-quality photos of your products can make all the difference. Don’t let a bad picture detract from the value of your products! Adding product feature videos is also a great way to showcase your products.

According to Nasdaq, by the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. It is imperative that your website stands out from the crowd. 

Muldrow Marketing’s Atlanta eCommerce web design team can help you take your eCommerce website to the next level so you can be ahead of the competition. We can also help drive your business’s sales through professional marketing videos, social media marketing, and expertly crafted ad campaigns. Contact us today to elevate your eCommerce business by elevating your website.


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