Video Marketing : The New Norm

With the rise in popularity of video social media like TikTok and YouTube, it is no surprise that video marketing is a powerful tool for growing business. So why are videos so popular and how can they help you?

Let’s start with why videos are so popular.

There are a number of reasons why audiences prefer video to other forms of content. According to LinkedIn, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. Also, people retain 80 percent of what they see and only 20 percent of what they read.

This means videos are a much faster and easier way to absorb information. People want to learn about a variety of different topics, and videos make it easier.

Videos are also entertaining! Whether you are waiting at the doctor’s office or relaxing at home, watching videos keeps people entertained.

This leads us to how videos can help you.

An important benefit of videos is that the movement catches people’s attention. Social media scrollers are more likely to stop on a post if they see movement. They are also more likely to linger and see what the video is about, which means more time spent with your business’s name and logo on their screen for them to see and remember. Video posts on social media get 48% more views according to The Marketing Helpline.

Videos on a website are important for the same reason. People are more likely to stay on a business’s website if there are videos that they can watch to learn more about your business and what you do. A survey by Social Media Week shows users spend 88% more time browsing on websites that have videos.

It is also much easier to rank on Google searches if you have a video on your website. LinkedIn says Google will give preference to a site with videos making it about 50 times easier to get a video to rank on the first page of Google than other content types.

Testimonial videos are also extremely beneficial. Seeing the results and opinions of actual customers in their own words strengthens the trust that customers have with your brand.

Now that you know why videos are so popular and how they can help, you’re probably thinking videos can be expensive, but will it be worth it?

While it is easy to record a video on your phone nowadays, having a professional video can make a huge difference. Videos filmed with a lower quality camera without a script can give a lasting negative impression if they aren’t done properly. 

Wyzowl surveys show that 89% of video marketers say video gives them a good ROI, 83% of video marketers say video helps them with lead generation, and 87% of video marketers say video has increased traffic to their website. 

Another important fact from Tubular says that 64% of consumers purchase a product after watching social videos created by brands.

All of these factors prove that video marketing is worth it! So when you are looking for a professional video marketing team, Muldrow Marketing is here to help. Contact us today!


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